Crafting refined workflows at the intersection of technology and human experience.
15 years turning technology and marketing into revenue.
Now focused on deploying AI systems and governance.
I lead the teams
that build what's next.
15 years at the intersection of marketing, technology, and leadership. I've led multi-brand digital portfolios, managed cross-functional teams, and owned the strategy that connects what gets built to what moves the needle.
Now I'm focused on AI as an operational advantage. Governance policy, workflow automation, team training. I speak engineer and I speak executive.
AI & Digital Leadership
Governance, automation, and operational AI at scale.
AI Governance Policy
I wrote Shorefast's AI governance policy from scratch, covering approved tools, data classification, and risk protocols. It's the foundation every team builds on when adopting new AI tools, and I continue to evolve it as the landscape changes.
Workflow Automation & Adoption
I build human-in-the-loop AI systems that people actually use. That includes HR tools for generating job descriptions and analyzing pay bands, plus internal utilities that help teams work with complex API documentation. I run ongoing training as we roll out new tools across 30+ employees.
Work Management Infrastructure
I implement and administer Monday.com across every Shorefast entity. Over 40 staff members use the system daily to manage initiatives, and I keep it tuned to how each team actually works.
AI-First SEO Strategy
Search is shifting from keywords to conversations. I'm rebuilding Shorefast's SEO strategy around that reality, adding JSON-LD structured data across all properties and reworking content so it gets picked up by AI crawlers and LLMs, not just traditional search engines.
Digital properties I've led
Owned end-to-end. Click through to see them live.
Fogo Island Inn
Manager, Digital Marketing / ShorefastI redesigned the entire website in WordPress with Bricks Builder and introduced the Inn's first ever online booking system. I own the design system, SEO strategy, and digital marketing. The Inn holds 3 Michelin Keys, and some of the photography and video on the site is mine.
EconomicNutrition.com
Manager, Digital Marketing / ShorefastI designed and built this React + Vite app that shows where money flows inside an organization so people can make place-based spending decisions. The backend manages all Economic Nutrition labels and generates them for print and screen. It also includes a searchable business directory. I develop the high-level digital strategy that our internal teams execute on.
Fogo Island Arts
Manager, Digital Marketing / ShorefastI led the full website redesign in WordPress with Bricks Builder. It includes a custom integration with the Fogo Island Weather Station that pulls in live conditions. Most of the photography and video on the site is mine.
Shorefast Institute
Manager, Digital Marketing / ShorefastI manage the team that builds and maintains this site. Same WordPress + Bricks Builder stack as the Inn. Some of the photography and video on the site is mine.
Fogo Island Weather Station
Manager, Digital Marketing / ShorefastI built the website and connected it to the remote weather station on Fogo Island via API. It's a partnership between Fogo Island Arts, the National Gallery of Canada, and Shorefast, launched by contemporary artist Liam Gillick.
Canadian Crude Oil Conference
Web DeveloperI built this WordPress site that handles promotion and ticket sales for the annual conference. The event has sold out every year since I've been involved and has hosted top industry executives from around the world, along with Canadian Prime Ministers.
US Compliance
Digital Strategy Advisor / 8+ YearsThis has been an 8+ year advisory partnership. I built their web presence in WordPress, including an integrated webinar system for lead generation, and developed a COVID-19 compliance dashboard with real-time government resources. I advise on social strategy and manage their external content consultant. The site is now maintained by their internal teams.
Mrs. Grossman's Stickers & Gifts
Ecommerce Developer & Digital Strategist / Freelance / 8 YearsAn 8-year partnership where I handled e-commerce development, agency oversight, and team management. I hired and managed the social media team, led a full site architecture reorganization to handle thousands of SKUs, and guided e-commerce strategy through multiple phases of company growth.
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