Crafting refined workflows at the intersection of technology and human experience.
15 years turning technology and marketing into revenue.
Now focused on deploying AI systems and governance.
I lead the teams
that build what's next.
For the last 15+ year I've been bulding systems that enhance organizations internal and external workflows.
Now I'm focused on AI as an operational advantage.
Workflow automation, team training, governance policy.
AI & Digital Leadership
Governance, automation, and operational AI at scale.
AI Governance Policy
- •Defined approved tools, data classification, and risk protocols
- •Built a system with HR to track policy acceptance across the organization
- •Adopted across all departments as the baseline for AI adoption
- •Continuously evolving the policy as the AI landscape changes
Wrote Shorefast's AI governance policy from scratch. It's the foundation every team builds on when adopting new AI tools.
Workflow Automation & Adoption
- •Built HR tools for generating job descriptions and analyzing pay bands
- •Knowledge base systems for individual websites storing stack, design guidelines, and plugins
- •Teams can query site documentation to troubleshoot issues or plan new features
- •Ongoing training and enablement across 30+ employees
I build human-in-the-loop AI systems that people actually use, and run the training as we roll out new tools.
Work Management Infrastructure
- •Implement and administer Monday.com across every Shorefast entity
- •Over 40 staff members using the system daily
- •Build the base systems for staff to evolve their own processes
I own the work management infrastructure and keep it aligned with how teams operate day to day.
AI-First SEO Strategy
- •Rebuilding SEO strategy around AI-driven search
- •Adding JSON-LD structured data across all properties
- •Reworking content for AI crawlers and LLMs, not just traditional search
Search is shifting from keywords to conversations. I'm making sure Shorefast shows up in both.
Digital properties I've led
Owned end-to-end. Click through to see them live.
Fogo Island Inn
Manager, Digital Marketing / Shorefast- •Redesigned the entire website in WordPress with Bricks Builder
- •Introduced the Inn's first online booking system
- •Own the design system, SEO strategy and digital marketing
- •Shot photography and video used throughout the site
A 3-Michelin Key property on the coast of Newfoundland. I rebuilt the digital presence from the ground up, integrated the Inn's first online booking system, and own the SEO and digital marketing strategy.
EconomicNutrition.com
Manager, Digital Marketing / Shorefast- •Designed and built the React + Vite application from scratch
- •Backend system that generates Economic Nutrition labels for print and screen
- •Searchable local business directory
- •Developed the high-level digital strategy
Shows where money flows inside an organization so people can make place-based spending decisions. I created the web platform and the label generation system that powers it.
Fogo Island Arts
Manager, Digital Marketing / Shorefast- •Led the full website redesign in WordPress with Bricks Builder
- •Custom post types with JetEngine for events, artist profiles and exhibitions
- •Built a custom integration with the Fogo Island Weather Station API
- •Shot most of the photography and video on the site
The online home for a globally recognized contemporary art residency. I redesigned the site, built custom post types with JetEngine for events, artist profiles and exhibitions, and wired it into a live weather feed from the island.
Shorefast Institute
Manager, Digital Marketing / Shorefast- •Manage the team that builds and maintains the site
- •WordPress + Bricks Builder stack
- •Custom post types with JetEngine for events and webinars
- •Shot photography and video used on the site
The institutional hub for Shorefast's community economic development work. I run the team behind the platform, built custom post types with JetEngine for promoting events and webinars, and keep it moving as the organization grows.
Fogo Island Weather Station
Manager, Digital Marketing / Shorefast- •Built the website under the creative direction of artist Liam Gillick
- •Custom WordPress plugin connecting to the weather station API
- •Developed with support from the National Gallery of Canada
- •Partnership between Fogo Island Arts, the National Gallery of Canada and Shorefast
A live data portal pulling real-time conditions from a remote station off the coast of Newfoundland. I built the site and wrote a custom plugin to connect to the weather station API, with design direction from contemporary artist Liam Gillick who designed the station itself.
Canadian Crude Oil Conference
Web Developer- •Built the WordPress site for promotion and ticket sales
- •Custom plugin restricting registration to invited executives and VIPs
Canada's premier crude oil conference. I built the site that handles promotion and ticket sales, including a custom plugin that restricts registration to invited industry executives and VIPs.
US Compliance
Digital Strategy Advisor / 8+ Years- •8+ year advisory partnership across multiple site iterations
- •Consulted with an external agency during a major rebrand
- •Built the webinar promotion system
- •Guided development of a COVID-19 compliance dashboard
An 8+ year advisory partnership. I've worked on the web presence through multiple iterations, consulted with an external agency during a major rebrand, built their webinar promotion system, and guided the development of a COVID-19 compliance dashboard.
Mrs. Grossman's Stickers & Gifts
Ecommerce Developer & Digital Strategist / Freelance / 8 Years- •8+ year partnership across e-commerce development and strategy
- •Consulted through multiple website updates and feature integrations
- •Restructured site architecture to handle thousands of SKUs
- •Managed external contractors creating social media content
An 8+ year partnership with an iconic sticker brand. I've consulted through multiple website updates, handled technical support for feature changes and integrations, restructured the site architecture to handle thousands of SKUs, and managed external contractors creating content for their social channels.
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